Consumer Trends

Men and women leaning against wall talking and holding shopping bags

Consumer Trends

Latest news on consumer trends

 
NRF 2022 Marvin Ellison
Lowe’s drives successful growth home
NRF 2022: CEO Marvin Ellison on accelerating business transformation.
 
NRF 2022 Chewy session
Chewy CEO Sumit Singh on innovation as a motivator for success
NRF 2022: How Chewy balances growth and a customer-centric culture.
Read more
 
Retail technology
Consumers want it all
As retailers and brands look to the future, they must focus on aligning offerings with these new consumer expectations.
Read more
 
Retail supply chain
The state of retail heading into 2022
Retail Gets Real episode 252: NRF President and CEO Matthew Shay on what the future holds for the retail industry.
Read more

Want to get and edge over your competition? Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Get SmartBrief

Explore more trends

Woman carrying shopping bags and smiling
 
NRF’s Consumer View
NRF’s Consumer View series looks at what shapes retail, including how and why consumers make purchasing decisions and how retailers can adapt to changing consumer tastes.
 
Generation Z
All of NRF's research on the emerging generation of consumers — those born in 1995 and later.
 
Millennials
Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers.