NRF Research

NRF produces research throughout the year responding to trends, consumer sentiment and economic forces.
shoppers on sidewalk
Consumers want it all

This report contains insights and data on retailers and brands looking to the future and how to align their offerings and capabilities with new consumer expectations.


Latest consumer research from NRF

How COVID-19 is impacting boomers’ shopping behavior
From shopping online to curbside pickup, the pandemic has shifted boomers' priorities.
Read report
Meet the 2020 consumers driving change
How values and personal beliefs are driving consumers' shopping habits and choices.
View previous issues
Consumer View
NRF’s Consumer View is a quarterly look at what shapes retail.
Holiday consumer spending
Back to School
Survey results and consumer insights related to retail's second biggest spending event of the year.
Read more

Latest industry research

2021 Retail & Fashion Digital and Technology Benchmark
NRF and Boston Consulting Group’s 2021 Retail & Fashion Digital and Technology Benchmark.
Members only
Read more
NRF 2020 Wildfire Survey
A look at how the 2020 wildfires impacted retailers.
Members only
Read more
National Retail Security Survey 2020
Compelling statistics on inventory loss, its financial impact and strategies for fighting fraud.
Read more
The evolving conversation on consumer values
How social values are impacting consumer behavior amid a pandemic and movement for racial equity.
Read more
2019 Organized Retail Crime Survey
ORC continues to pose a serious threat, costing retailers $703,320 per $1 billion in sales.
Read more

All NRF original research