Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas — and milestone events like Graduation and Back to School.
Top shopping holidays
Holidays are a time to celebrate with loved ones — and also a time to shop. NRF surveys consumers on their spending on holidays and seasonal events throughout the year.
See how the holidays stack up in terms of spending in this chart.
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Winter Holidays
All of NRF’s holiday resources in one place. Find links to the latest news, consumer spending surveys, historical data and planning guides for the retail industry’s busiest season.
Super Bowl
The 2021 Super Bowl survey found that 186.6 million U.S. adults say they plan to tune in to the big game.
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Valentine’s Day
Consumer spending on Valentine’s Day in 2021 is expected to be $21.8B.
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St. Patrick’s Day
Each year, we investigate how U.S. consumers plan to mark this Irish holiday.
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Looking for more data on general consumer spending?
Try NRF’s original research for a broader look at the industry.